https://www.belindawhite.co.uk/about daily 0.75 2026-01-26 https://www.belindawhite.co.uk/projects daily 1.0 2026-02-23 https://www.belindawhite.co.uk/projects/cowshed-refreshed monthly 0.5 2022-06-07 https://images.squarespace-cdn.com/content/v1/62970e7cc0f69e7dd474b585/ec69c032-3c5e-4260-b119-52642f8f5806/190325.cowshed_208-v2-sRGB.jpg https://images.squarespace-cdn.com/content/v1/62970e7cc0f69e7dd474b585/d6c1b9d3-19a5-4e28-ad17-ffaa447c0078/190325.cowshed_105-v1-sRGB.jpg https://images.squarespace-cdn.com/content/v1/62970e7cc0f69e7dd474b585/df5f4cc5-d4c6-4b3e-a1dd-4dffb372eb63/190325.cowshed_236-v2-sRGB.jpg https://images.squarespace-cdn.com/content/v1/62970e7cc0f69e7dd474b585/1981419d-47ca-4f37-b8d2-dba5e4375c59/Cowshed-7.jpeg https://images.squarespace-cdn.com/content/v1/62970e7cc0f69e7dd474b585/2ae30606-8617-4c0e-9d8e-49942b53618f/Cowshed-4.jpeg https://www.belindawhite.co.uk/projects/kettners-reborn monthly 0.5 2022-06-06 https://images.squarespace-cdn.com/content/v1/62970e7cc0f69e7dd474b585/610018d6-e02a-4a38-a00f-23a06d1009d8/Kettners.jpeg Work - Kettner's re-born https://images.squarespace-cdn.com/content/v1/62970e7cc0f69e7dd474b585/89fca7fa-068f-40ea-b767-6f00d3a45c94/Screenshot+2019-10-21+at+23.40.12.png Work - Kettner's re-born https://images.squarespace-cdn.com/content/v1/62970e7cc0f69e7dd474b585/3666fbfc-ddf2-4d80-9f86-66e8b201e3d8/Screenshot+2022-06-06+at+15.08.59.png Work - Kettner's re-born https://images.squarespace-cdn.com/content/v1/62970e7cc0f69e7dd474b585/74d8c452-66d9-437c-b4f3-b9f5817a22e5/Screenshot+2022-06-06+at+15.09.41.png Work - Kettner's re-born https://images.squarespace-cdn.com/content/v1/62970e7cc0f69e7dd474b585/6de82019-8bd5-4497-81ac-ec96eda32379/Screenshot+2019-10-21+at+23.43.57.png Work - Kettner's re-born https://images.squarespace-cdn.com/content/v1/62970e7cc0f69e7dd474b585/2c45db8d-93d5-44b7-8f15-e2d00c5bb72e/Screenshot+2022-06-06+at+15.38.18.png Work - Kettner's re-born https://images.squarespace-cdn.com/content/v1/62970e7cc0f69e7dd474b585/acb92303-7424-43e1-b1ae-41e748350329/Screenshot+2022-06-06+at+16.36.16.png Work - Kettner's re-born https://images.squarespace-cdn.com/content/v1/62970e7cc0f69e7dd474b585/c871831e-24b4-4e18-af4d-011597a71c0f/Screenshot+2022-06-06+at+15.10.08.png Work - Kettner's re-born https://images.squarespace-cdn.com/content/v1/62970e7cc0f69e7dd474b585/1654527590314-96IN2Y1KMTMDCNRDW0LU/Screenshot%2B2022-06-06%2Bat%2B15.58.22.jpg Work - Kettner's re-born https://images.squarespace-cdn.com/content/v1/62970e7cc0f69e7dd474b585/856f8f89-4c57-4d84-b222-6bc7f5036ac0/IMG_8292+2.jpg Work - Kettner's re-born - Kettner’s Book of Tales To mark the opening, I worked closely with local historians to research the rich history of the restaurant and create a hardback book of short stories for bedtime reading, with writer Kate Finnigan. The book is peppered with historical photographs and illustrations, including the beautiful cover artwork by legendary cartoonist Fougasse (C.K. Bird), which dates from 1945 https://images.squarespace-cdn.com/content/v1/62970e7cc0f69e7dd474b585/50396feb-0709-4a64-9b82-ebf44ff446fb/Kettners+dining+main.jpeg Work - Kettner's re-born - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62970e7cc0f69e7dd474b585/3ab51dfc-2d92-4764-bedb-28e653c51dc9/Screenshot+2022-06-06+at+00.10.18.png Work - Kettner's re-born - Make it stand out ‘Supper at Kettner’s’ from The Sketch, 27 January, 1926 https://images.squarespace-cdn.com/content/v1/62970e7cc0f69e7dd474b585/00c43975-83f7-4024-a4af-d4c99a096c06/Screenshot+2022-06-05+at+23.12.29.png Work - Kettner's re-born - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62970e7cc0f69e7dd474b585/789e6786-4dfb-4a41-b9f0-b9d9b6ac407b/Screenshot+2022-06-05+at+23.57.17.png Work - Kettner's re-born - Make it stand out The ‘Banqueting Room at Kettner’s’, now the Jacobean Suite (above) The Illustrated London News, 7 August 1926 https://images.squarespace-cdn.com/content/v1/62970e7cc0f69e7dd474b585/a0da8147-fdcc-4f78-aafd-9971c6d26a29/kettners-townhouse-1889.jpeg Work - Kettner's re-born - Make it stand out The earliest known photograph of Kettner’s in 1889 by permission of Historic England Archive https://images.squarespace-cdn.com/content/v1/62970e7cc0f69e7dd474b585/12386d93-b189-4132-9fef-bd375bb96e99/Screenshot+2022-06-05+at+23.13.02.png Work - Kettner's re-born https://images.squarespace-cdn.com/content/v1/62970e7cc0f69e7dd474b585/352fcbd2-e468-4303-849c-22aa023089e9/Screenshot+2022-06-05+at+23.16.34.png Work - Kettner's re-born - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62970e7cc0f69e7dd474b585/9b676b76-8fe1-496e-aff2-8654f76e5509/Screenshot+2019-10-21+at+23.28.47.png Work - Kettner's re-born - Teasing the opening Ahead of the grand re-opening, we created an illustrated booklet based on a historical piece we found in the Kettner’s archive, to give members a snapshot of the history of the restaurant and entice them back through the doors. https://images.squarespace-cdn.com/content/v1/62970e7cc0f69e7dd474b585/f94fae52-13bd-445c-9d2f-478949de8725/Screenshot+2019-10-21+at+23.29.08.png Work - Kettner's re-born - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62970e7cc0f69e7dd474b585/1a331fc5-8af9-44ad-bca9-056d88524184/Screenshot+2019-10-21+at+23.29.49.png Work - Kettner's re-born - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62970e7cc0f69e7dd474b585/a30c6233-58ee-4936-9589-0388b4885a40/Screenshot+2019-10-21+at+23.29.27.png Work - Kettner's re-born - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62970e7cc0f69e7dd474b585/48d2b07f-cb5d-4949-ab45-ef47b1c2991e/Screenshot+2019-10-21+at+23.33.28.png Work - Kettner's re-born - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.belindawhite.co.uk/projects/oka monthly 0.5 2026-01-26 https://images.squarespace-cdn.com/content/v1/62970e7cc0f69e7dd474b585/0c0d683c-585c-44c8-801a-84add8e802e0/OKA+-+Anna+Barnett00611_1.jpg Work - 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OKA https://images.squarespace-cdn.com/content/v1/62970e7cc0f69e7dd474b585/84893f58-71f1-4539-893e-67a6a6a9b848/BA_CONT_AW21_GLB_GP_D2_431.jpg Work - OKA https://images.squarespace-cdn.com/content/v1/62970e7cc0f69e7dd474b585/1427b802-795a-4730-86b7-f36cedba70f8/BA_SS22_GLB_AO_D1_+022.jpg Work - OKA - OKA Leading a full brand transformation with the aim to grow the business, drive brand awareness and customer acquisition and launch the brand in the US. Establishing core brand values to underpin the creation of a new brand identity incorporating art direction, styling, tone of voice, graphic design (across a new web platform, all direct-mail publications including quarterly customer-facing magazines and email marketing), visual merchandising and retail. Leading the creative studio, including the graphic design, photography, content and visual merchandising teams. https://images.squarespace-cdn.com/content/v1/62970e7cc0f69e7dd474b585/b43816db-c82a-40bf-9196-7d75f47e68af/Screenshot+2022-06-06+at+21.27.54.jpg https://images.squarespace-cdn.com/content/v1/62970e7cc0f69e7dd474b585/082877b1-757f-4bf0-864c-84877a420ab3/Screenshot+2022-09-22+at+15.43.13.png https://images.squarespace-cdn.com/content/v1/62970e7cc0f69e7dd474b585/af85a18d-6899-494c-93ef-04305eb53727/Screenshot+2022-09-22+at+15.54.24.png https://images.squarespace-cdn.com/content/v1/62970e7cc0f69e7dd474b585/70b9b2ee-2082-48ab-a3e8-3ecf4f570870/Screenshot+2022-09-22+at+14.38.22.png https://images.squarespace-cdn.com/content/v1/62970e7cc0f69e7dd474b585/3b16e583-4c7c-479a-be58-60163045f864/screencapture-oka-uk-2022-06-06-18_20_32.jpg Work - OKA https://images.squarespace-cdn.com/content/v1/62970e7cc0f69e7dd474b585/486a35ae-78b9-412d-b736-10372c76df14/screencapture-oka-uk-ideas-insider-paula-sutton-house-of-tales-2022-06-06-22_03_01.jpg Work - OKA https://images.squarespace-cdn.com/content/v1/62970e7cc0f69e7dd474b585/9854e4e8-e310-43b4-bcf9-e6a30bae8f15/Screenshot+2022-09-22+at+17.50.21.png Work - OKA - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.belindawhite.co.uk/projects/house-notes monthly 0.5 2022-06-07 https://images.squarespace-cdn.com/content/v1/62970e7cc0f69e7dd474b585/ee876ab2-705a-45b0-8301-da5177ca97bd/Screenshot+2019-10-22+at+01.03.22.png Work - House Notes https://images.squarespace-cdn.com/content/v1/62970e7cc0f69e7dd474b585/75a5a1d9-9b62-41df-95a0-4a46e0f1d4ef/Screenshot+2019-10-22+at+01.16.58.png Work - House Notes https://images.squarespace-cdn.com/content/v1/62970e7cc0f69e7dd474b585/a776a1fa-ffa2-469f-aa3a-738eeaaa7ad2/HN_Nov19_Cover_UK-EU4.jpg Work - House Notes https://images.squarespace-cdn.com/content/v1/62970e7cc0f69e7dd474b585/0d860431-9a3c-4edb-a4b8-8d3d459a2ced/Screenshot+2019-10-22+at+01.04.00.png Work - House Notes https://images.squarespace-cdn.com/content/v1/62970e7cc0f69e7dd474b585/c04a6915-987a-45f4-bea0-3c3e9ddbfe1e/Screenshot+2019-10-22+at+01.17.10.png Work - House Notes https://images.squarespace-cdn.com/content/v1/62970e7cc0f69e7dd474b585/ff627982-2301-4529-85ff-e0c7ba8cce1d/HN_Nov19_Cover_Asia2.jpg Work - House Notes https://images.squarespace-cdn.com/content/v1/62970e7cc0f69e7dd474b585/97a429f2-346c-4ae1-abe0-05503f0d042b/Screenshot+2019-10-22+at+01.05.41.png Work - House Notes https://images.squarespace-cdn.com/content/v1/62970e7cc0f69e7dd474b585/537aa2fa-b8a1-463e-9e0e-809a556f2722/Screenshot+2019-10-22+at+01.17.20.png Work - House Notes https://images.squarespace-cdn.com/content/v1/62970e7cc0f69e7dd474b585/9f967ebb-c74c-4d46-a56e-f0e073a4fd34/HN_Nov19_Cover_Asia3.jpg Work - House Notes https://images.squarespace-cdn.com/content/v1/62970e7cc0f69e7dd474b585/986d56de-237d-4602-8ad4-f14eb7d2fb68/Screenshot+2019-10-22+at+01.04.52.png Work - House Notes https://images.squarespace-cdn.com/content/v1/62970e7cc0f69e7dd474b585/965e2e2d-3b4d-451e-976e-1235abf4af42/Screenshot+2019-10-22+at+01.17.35.png Work - House Notes https://images.squarespace-cdn.com/content/v1/62970e7cc0f69e7dd474b585/f30dc7db-dd04-459a-b067-a2c95da14f63/HN_Nov19_Cover_alt3.jpg Work - 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House Notes https://images.squarespace-cdn.com/content/v1/62970e7cc0f69e7dd474b585/d69a81a6-6bc6-46aa-a81a-8a8dc55da2fd/Screenshot+2019-10-22+at+01.10.44.png Work - House Notes https://images.squarespace-cdn.com/content/v1/62970e7cc0f69e7dd474b585/4a5a114f-b2fa-4659-97f6-e0c42c8d4305/Screenshot+2019-10-22+at+01.10.58.png Work - House Notes https://images.squarespace-cdn.com/content/v1/62970e7cc0f69e7dd474b585/6ad0408a-0c70-42da-8839-459b94840a5c/Screenshot+2022-06-05+at+08.55.52.png Work - House Notes - House Notes As part of my role as Creative & Content Director of Soho House, from March 2017–Jan 2020 I was the editor-in-chief of the global monthly members’ magazine, House Notes. Each issue covered a wide range of issues around a central theme: Senses, Style, Taste, Thought, Design, Create, Inspire… and also included the monthly member event listings for each House. During my time as editor, we ran two special features, which were much broader 360 activations with standalone websites. The first was the 27 Under 27 awards, which shone a spotlight on exceptional talent within the Soho House Under 27 membership. The second was the Pioneers issue, highlighting 13 global members changing the conversation in their respective fields. 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Leading a full creative brand transformation of all three brands globally and overseeing the implementation of new brand standards across all platforms, including full rebranding, new websites and new print materials.